If you are the type of person who has a membership site or wants a membership site, you most likely like to have fancy stuff, like to have the bells and whistles. And if a certain feature exists, in case a certain marketing tactic can be done, you are definitely going to want to try to pursue it. Right? Wrong. You need to keep the site simple – because most people who will avoid keeping their site simple never get the site launched in the first place. The solution to most of the fancy stuff such as split testing emails is you may not want to do it and there are many reasons why.
To start with, instead of split testing your emails, you ought to be centering on split testing your sales letter. You can spend all day testing and tracking and figuring things out, but at the end of your day, you will find the same round the clock which everybody else in the world does. Why could you waste it testing out silly things?
If somebody is on the email list and you’re gonna be sending out emails in their mind regularly and you’re likely to be launching a product or service properly, meaning sending out five to ten emails any time you launch something, then they’re likely to start your email and then click on your link sooner or later. And if not, then they are just not really a responsive subscriber. It doesn’t really matter in the event you split test emails simply so you send a lot of emails.
Have you thought about open rates? Without a doubt something from the technical standpoint. When you test email open rates, what your autoresponder service does is embed a graphic in your email messages. Unfortunately, spammers also use this method to figure out when the junk mail messages they send are actually opened. For this very reason, many email clients block these kinds of trackers, which means that your open rate tracking is not gonna be very accurate in any way. If you get a 50% open rate, that doesn’t necessarily mean that only one half of your subscribers have opened up your email, the amount may be higher however the email tracking is actually blocked inside their email client.
Things like subject line split testing, things such as open rates are certainly not very accurate anyway. Stay away from the fancy stuff. As far as integrating autoresponders together with your membership site, you ought to integrate an autoresponder together with your membership site. This is one of the things that is essential.
Provide an opt-in box inside your membership site and have some sort of auto-subscribe functionality to automatically get someone who buys in your membership site to have on your own list which is incorporated with most membership software like Wishlist member.
Now, why would you would like to have both? Why would you want to hold the auto-subscribe feature in addition to the manual subscribe feature inside the membership site? There are many reasons. Somebody might join your membership site and after that accidentally unsubscribe out of your autoresponder sequence and they wish to get joined in. Ensure it is easy to allow them to log in, enter their email address and name one more time as well as get back on the list. One more reason is that some individuals have one email address dedicated simply to processing their payments and the other towards receiving emails. If they eventually use their payment email once they join your membership site or fkafot just enter in the wrong email and for reasons unknown, they’re not receiving your messages, they can opt in using that form on the inside towards the e-mail address they are used to for receiving messages. Quite simple.
Most fancy such things as split testing emails and tracking open rates are certainly not important however, many fancy things, the basic principles, like integrating your membership site along with your autoresponder is very important. It’s something to get told the best way to do a few of these things, but wouldn’t it be nice to view an actual how-to step-by-step video, taking you by the hand, and walking you thru all the way? I think so.