Most of us in the wholesale and retail fashion industry see those waves in our product sales charts with the summer usually being in the valley. Well here is something flying under the radar that you do not desire to tell your competition about. Wholesale hats are picking up steam this summer and also have been on a steady rise.
Inside the wholesale business we see trends developing because retailers nationwide start increasing orders in certain accessories. This is often a fad or it can be a trend and trends are essential to us as they are long-term. Fads really are a flash in the pan-usually beneficial to one season-but trends develop with small movements that come together for wide acceptance and rise and fall more than a long period, often a decade.
Well bulk order hats seem to be undergoing this trend development. Three years ago cowboy hats was a fashion statement and designed to a frenzy level. They’ve come back to earth a bit, however are still an excellent item with more wholesale cowboy hats shipping than any other hat category.
Next during the last few seasons the runways showed models wearing a lot more hats. Through the spring preview shows for 2008, it became this kind of statement that just about any fashion reporter were required to notice and discuss it.
Hollywood and also the music world are also in the act with celebrities and performers more than ever decked in hats-far more than we saw 2 yrs ago. They can make an enormous impression on the young that are following the type of the heavens.
Fashion magazines are giving hats more coverage also-sometimes a complete page on specific hats likes fedoras. Even ads are onboard with models wearing hats.
All this is building into something far larger than a summer fad. A trend is building that could continue for the upcoming a long period. So the time has come to start staking from the ground because the “hat place” in your area and the summer time is the time to start out because hats peak in summer to aid fill out the valley on your own sales chart.
Maybe hats are unfamiliar with you so you must know which wholesale hats to get. Let’s begin with the wholesale hats that are on top of their game right now. This season nothing beats wide brims and cowboy hats. These two hat categories will account for more than 60% of the casual hat business. Thank Ralph Lauren for promoting gorgeous wide brim hats on the spring runways. Five inch rims are excellent, but super-widebrims (6 inches or even more) are the statement fashion magazines are hyping and the Kentucky Derby saw oodles of those gracing the celebrities. These hats flatter a glance a lot, women almost overlook the sun protection the hats provide. Natural is better, but colors are too good to ignore-especially white, ivory, and black.
Now for that American icon-the cowboy hat. Don’t write the obituary on these super-cool hats that add character and individualism to some look with the simple addition of any hat. Natural or distressed straws in shapeable cowboy hats with rolled brims do best. How many celebrities have we noticed in that appear to be? Celebrities actually kicked from the cowboy hat craze with Britney and J-Lo arriving in straw rolled brims and after that everyone needed to have one. All the different cowboy hats has a lot of options that there is something jbocge everyone, but teenagers are the biggest market. Don’t be worried about cowboy hats. They may be like the pink bunny that just keeps going and going.
For shops catering to teenagers, fedoras and newsboys really are a must. Very little sun protection here-but a bunch of personality. Fedoras and newsboys are celebrity favorites with TV and magazines providing them with gobs of exposure. Wholesale hats shipping this season include lots of newsboys in the summertime bright colors of yellow, orange, and apple green. Basics like white and black can also be good as well as patterns of pinstripes and polka dots. Fedoras are a little bit more toned down with white, brown, and black the very best.
Other casual hats are also good like kettle shapes with an upturned brim and the ones Gone-with-the-Wind looks in braid-and-sewn straw, nevertheless the four key hats we dedicated to catch 75% or more of wholesale hats which are selling so focus on them first. Please keep this, well…under your hat…so all our competition doesn’t understand what we’re up to.