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Wendy’s expanded its 4 for $US4 deal to include 8 choices. The new deal may come as fast-food chains compete to obtain the cheapest prices. McDonald’s presented a new value menu this week, while Taco Bell expanded its own dollar menu. Wendy’s is joining the fast-food battle for bargain-shopping customers. The fast-food chain reported this week it is extending its 4 for $US4 bundle deal. In the deal, customers choose from among eight entrees and pair it with chicken nuggets, a small fry, as well as a drink for $US4.

The entrees contained in the deal are the Double Stack, Crispy Chicken Sandwich, Grilled Go-Wrap, Jr. Bacon Cheeseburger, Crispy Chicken BLT, Jr. Cheeseburger, Spicy Go-Wrap, and Jr. Cheeseburger Deluxe. The deal comes at any given time when fast-food chains are slashing prices to compete for customers looking for deals inside the new year.

Wendy’s is giving out free cheeseburgers every single day throughout the month. To get eligible, customers have to purchase another item through the menu utilizing the chain’s app. The offer allows them to redeem one burger per person each day. Fast-food chains are increasingly counting on deals to entice lower-income shoppers to stores. In 2018, Wendy’s expanded its 4-for-$US4 bundle deal, Taco Bell doubled upon its $US1 menu, and McDonald’s debuted its new $US1 $US2 $US3 menu.

Wendy’s is giving away free Dave’s Single cheeseburgers each day for the remainder of the month. To get eligible, customers must purchase another item from the menu using its app. The offer can be used once a day. Wendy’s says this month-long burger binge is in celebration of National Cheeseburger Day on September 18. However, fast-food chains are increasingly being forced to lean on deals to win over customers.

Because of this, we have seen a flurry of offers and discounts over the industry in recent months. In 2018, How much does a burger cost at Wendys expanded its 4-for-$US4 bundle deal, Taco Bell doubled down on its $US1 menu, and McDonald’s debuted its new $US1 $US2 $US3 menu. Wendy’s CEO told CNBC earlier this month that this is partly due to stagnating wage growth among its lower-income American customers.

“About 40 % of our own consumers are $US45,000 and under from money bracket,” CEO Todd Penegor told CNBC. “And they’re not taking part in the true wage growth for the extent of the rest of the consumer base.” Value is one of the top reason to go to a speedy-food chain, according to a UBS Evidence Lab survey distributed to investors in March. Based on the survey, the focus on value is one of necessity. Having “less free spending money lately” and chains being “too expensive” were the very best two npjyce that customers cited for eating with a particular chain more infrequently.

Wendy’s is spending $30 million to shrink the dimensions of the chickens employed to have the fillets in their sandwiches and salads in response to customer complaints regarding the rubbery texture of the chicken products. Rapid-food chain has become utilizing suppliers over the past couple months to reduce its average chicken size by approximately 20%, the company told Business Insider.

The meat from the smaller chickens tastes better and customers rate it as a more tender and flavorful, based on Gail Venrick, senior director of protein procurement for Wendy’s. “It’s regarding the texture and just how juicy it really is,” Venrick said from the change. The newest fillets started rolling in restaurants recently, and will also be available at all restaurants by the end in the second quarter.